-------------------------------------------------------------------------------- DOCUMENT CONTROL -------------------------------------------------------------------------------- Document ID : DAB-AMZ-LISTING-001 Title : Amazon Listing Optimisation & A+ Content Specification Version : 1.0 Status : DRAFT Date Created : 2026-05-01 Prepared by : PYB / Daralbeida Style : BPGP Department : MKTG Classification: Internal — Confidential Related Docs : DAB-AMZ-LAUNCH-MASTER-001, DAB-AMZ-KW-001, DAB-AMZ-BR-001 -------------------------------------------------------------------------------- OUTLINE -------------------------------------------------------------------------------- 1. Purpose & Scope 2. Amazon Listing Architecture Overview 3. Title Specification 4. Bullet Points (Key Product Features) 5. Product Description 6. Backend Search Terms 7. Photography Specification 8. A+ Content: Module Strategy 9. A+ Content: Module-by-Module Specification 10. Brand Store Architecture 11. Listing Compliance & Prohibited Content 12. Listing Health Monitoring 13. Acronyms 14. Glossary -------------------------------------------------------------------------------- 1. PURPOSE & SCOPE ================================================================================ This document specifies the content, structure, photography requirements, and A+ Content module strategy for Daralbeida's two Amazon listings: the 0.5L and 1L SKUs. It is the controlling reference for all listing copy, imagery, and A+ Content submitted to Amazon. All content must comply with Amazon's listing policies, food and grocery category requirements, and Daralbeida's brand guidelines. No health claims, comparative competitor references, or origin claims beyond "Morocco" are permitted. Refer to Section 11 for a full prohibited content reference. 2. AMAZON LISTING ARCHITECTURE OVERVIEW ================================================================================ An Amazon product listing comprises the following components, each of which contributes to both discoverability (search ranking) and conversion (purchase decision): Component Character / Size Limit SEO Weight ----------------------- ------------------------ ----------- Title 200 characters Very High Bullet points (5 max) 500 characters each High Product description 2,000 characters Medium Backend search terms 250 bytes total High (hidden) Images (main + gallery) 7–9 images High (CTR) A+ Content Module-based Conversion Brand Store Multi-page Brand equity All keyword placement must follow a coherent hierarchy: primary keywords in title, secondary in bullets, supporting in description and backend. Refer to DAB-AMZ-KW-001 for the full keyword list. 3. TITLE SPECIFICATION ================================================================================ TITLE PRINCIPLES The title is the single most important field for Amazon search ranking. It must contain the primary keywords in a natural, readable construction. It must not be keyword-stuffed, use all-capitals, or contain promotional phrases such as "best," "cheapest," or "#1." TITLE FORMULA [Brand Name] + [Size] + [Key Descriptor] + [Origin] + [Key Attribute] 0.5L TITLE (DRAFT) Daralbeida Extra Virgin Olive Oil 500ml — Cold Pressed Single Estate | Premium Moroccan EVOO | Unfiltered | First Harvest 1L TITLE (DRAFT) Daralbeida Extra Virgin Olive Oil 1 Litre — Cold Pressed Single Estate | Premium Moroccan EVOO | Unfiltered | First Harvest TITLE RULES - Brand name "Daralbeida" must appear first - Size in both ml and litre/ml format improves search coverage - "Extra Virgin Olive Oil" must appear in full — this is the primary category search term - "Moroccan" or "Morocco" must appear — primary origin differentiator - "Cold Pressed" and "Single Estate" are high-intent premium signals - Total character count: keep under 150 to avoid truncation in mobile display - No all-caps words; no special characters except pipe ( | ) and dash ( — ) - PYB to review and approve final title before listing goes live 4. BULLET POINTS (KEY PRODUCT FEATURES) ================================================================================ Amazon allows five bullet points. Each should lead with a capitalised keyword- rich hook, followed by a benefit-oriented explanation. Bullets are read by consumers making a purchase decision and indexed by Amazon's search algorithm. BULLET STRUCTURE: [HOOK IN CAPS] — explanatory sentence with embedded keywords. BULLET 1 — ORIGIN & PROVENANCE PRESSED AT THE WESTERN EDGE OF THE MEDITERRANEAN — Daralbeida extra virgin olive oil is cold pressed from hand-selected olives grown in Morocco, a country with millennia of olive cultivation and one of the few origins entering the US market duty-free under a bilateral trade treaty. Authentic single-estate provenance, verified at source. BULLET 2 — QUALITY & EXTRACTION METHOD FIRST COLD PRESS, UNFILTERED, WITHIN 24 HOURS OF HARVEST — Our oil is extracted exclusively by first cold press at temperatures below 27°C, preserving the full polyphenol profile, natural antioxidants, and the complex flavour characteristics that distinguish genuine extra virgin olive oil from commodity blends. Eurofins-certified quality. BULLET 3 — FLAVOUR & USE ROBUST FLAVOUR WITH GRASSY NOTES AND A CLEAN FINISH — Daralbeida EVOO delivers a bold first impression with herbaceous complexity and a peppery finish characteristic of high-polyphenol early harvest oil. Exceptional for finishing dishes, salad dressings, dipping, and drizzling. A serious oil for serious cooks. BULLET 4 — DIFFERENTIATION & FRESHNESS SINGLE ESTATE, SINGLE HARVEST, TRACEABLE TO ORIGIN — Unlike blended oils assembled from multiple countries and crops, Daralbeida is produced from a single estate, a single annual harvest. The lot number on every bottle traces directly to the harvest date and quality record. This is how premium olive oil should work. BULLET 5 — GIFTING & PACKAGING PREMIUM DARK GLASS BOTTLE — IDEAL AS A GOURMET GIFT — Packaged in a light-protective dark glass bottle with a precision dosing closure, designed to preserve oil quality and serve with control. A refined gift for food lovers, home cooks, and anyone who takes the quality of their kitchen seriously. NOTE: Bullet content must be reviewed against DAB-AMZ-KW-001 to ensure secondary keywords are embedded naturally. Final bullets require PYB approval before submission. 5. PRODUCT DESCRIPTION ================================================================================ The product description (2,000 characters maximum) appears below the fold on the listing page. Once A+ Content is approved and live, the product description is replaced by A+ Content for Brand Registry sellers. The description must still be written and submitted as it appears as a fallback and is indexed by Amazon. DESCRIPTION (DRAFT — 0.5L AND 1L SHARED BASE) Daralbeida is a premium extra virgin olive oil pressed from single-estate Moroccan olives at the western edge of the Mediterranean world. Morocco's olive oil tradition predates much of what is celebrated in European markets. The country produces oil of outstanding quality — complex, polyphenol- rich, and deeply expressive of its terroir — yet until recently, Moroccan EVOO had limited presence in the American market. Daralbeida was built to change that. Every bottle of Daralbeida is cold pressed from a single estate, a single annual harvest. There is no blending across origins, no correction with deodorised oil, and no ambiguity about where this oil came from. The lot number printed on each bottle traces directly to the harvest date, the press record, and the Eurofins quality certification on file. The result is an oil with genuine character: herbaceous on the nose, complex on the palate, with the clean peppery finish that identifies a genuinely fresh, high-polyphenol EVOO. Use it where the oil is the point — finishing a dish, dressing a salad, drizzling over good cheese, or simply with bread. This is not an everyday oil. It is the one ingredient without which none of it exists. Daralbeida. Pressed at the western edge of the Mediterranean world, where it is finest. 6. BACKEND SEARCH TERMS ================================================================================ Backend search terms are not visible to consumers but are indexed by Amazon's A9 search algorithm. They extend keyword coverage beyond what appears in the visible listing fields. Rules and specifications are in DAB-AMZ-KW-001. HARD RULES FOR BACKEND TERMS - Total field: 250 bytes (not characters — special characters count as more) - Do not repeat any word already in the title - No brand names of competitors - No ASINs - No claims that are prohibited in listing copy (health claims, etc.) - Separate terms with spaces, not commas or semicolons - Use singular form; Amazon automatically matches plurals BACKEND TERM APPROACH Primary terms from the keyword strategy are placed in the title and bullets. The backend field is used for: alternative phrasings, misspellings of key terms (e.g. "olive oil moroccan"), gift occasion terms, use-case terms, and long-tail phrases not accommodated in visible copy. Full backend term list in DAB-AMZ-KW-001. 7. PHOTOGRAPHY SPECIFICATION ================================================================================ Amazon requires a minimum of one image and allows up to nine. For a premium brand at the $26–$32 price point, all nine image slots should be used. Images are the primary conversion driver for first-time buyers who cannot physically evaluate the product. IMAGE 1 — MAIN IMAGE (WHITE BACKGROUND) Required: Product on pure white background (#FFFFFF), bottle taking up minimum 85% of frame, no props, no text overlays, no logos other than label. This is Amazon's mandatory main image specification. Both SKUs require separate main images. IMAGE 2 — LABEL CLOSE-UP Macro photography of the label. Brand name, provenance statement, and key quality claims legible at full resolution. Shows craftsmanship of label design. IMAGE 3 — LIFESTYLE: KITCHEN / TABLE Bottle in a premium kitchen or table setting. Warm, natural light. Props should suggest quality cooking: linen, ceramic, artisan bread, herbs. No people required but props must communicate premium positioning. IMAGE 4 — PROVENANCE PHOTOGRAPHY Moroccan landscape, olive grove, or harvest imagery. Communicates origin authenticity. Must be genuine estate photography — no stock photography of generic Mediterranean landscapes. This image is a brand integrity asset. IMAGE 5 — PRESS / EXTRACTION PROCESS Cold press facility or extraction equipment. Communicates quality of production process. Reinforces "within 24 hours of harvest" claim. IMAGE 6 — POUR SHOT Oil being poured from bottle. Captures colour, clarity, and viscosity. Colour should show the characteristic green-gold of fresh early-harvest EVOO. Shot against a dark or neutral surface. IMAGE 7 — USE / FINISHING Oil being used in a food context: drizzled over a dish, in a dressing bowl, finishing a plate. Communicates culinary premium use case. IMAGE 8 — QUALITY / CERTIFICATION CALLOUT Infographic-style image. Present: cold pressed, single estate, Eurofins certified, Morocco origin, 0% US import duty (framed as a brand structural fact, not a marketing claim). Clean, brand-consistent design. IMAGE 9 — GIFTING CONTEXT Bottle in a gift context: on a table set for entertaining, next to artisan food items. Supports "gourmet gift" search segment. PHOTOGRAPHY TECHNICAL REQUIREMENTS - Minimum resolution: 1600px on longest side (2000px+ recommended) - Format: JPEG preferred; PNG accepted - Colour profile: sRGB - Main image: pure white background - All images: sharp focus, no visible watermarks, no Amazon-prohibited content 8. A+ CONTENT: MODULE STRATEGY ================================================================================ A+ Content replaces the product description for Brand Registry sellers and significantly impacts conversion rate. Amazon's basic A+ offers up to five modules from a library of pre-defined layouts. Premium A+ (which adds video and interactive modules) becomes available after five approved A+ projects or meeting Amazon's brand eligibility threshold. STRATEGY FOR PHASE 1: Use all five available basic A+ modules. Priority order: brand story and provenance first, quality credentials second, product range third, usage inspiration fourth, sustainability and authenticity fifth. Daralbeida will apply the same A+ Content to both SKUs, with SKU-specific product imagery substituted where relevant. 9. A+ CONTENT: MODULE-BY-MODULE SPECIFICATION ================================================================================ MODULE 1 — BRAND STORY / HEADER WITH TEXT Layout : Full-width header image with text overlay Image : Moroccan olive grove or landscape — wide format, atmospheric Headline : "Pressed at the western edge of the Mediterranean world, where it is finest." Body copy : Brand origin narrative. Morocco's olive tradition. The gap in the American market. Why Daralbeida was built. Max ~200 words. No keyword stuffing. Reads as editorial copy. MODULE 2 — QUALITY CREDENTIALS / FOUR IMAGE TEXT Layout : Four images with text beneath each Content : Image 1 : Cold press icon or process photo Text: "First Cold Press Only. Temperature below 27°C. Full polyphenol profile preserved." Image 2 : Calendar / harvest icon Text: "Single Annual Harvest. No blending across seasons or origins." Image 3 : Eurofins logo or lab imagery Text: "Eurofins Certified. Independent quality verification on every lot." Image 4 : Map or origin icon Text: "Single Estate, Morocco. Traceable to harvest date and lot number." MODULE 3 — PRODUCT RANGE / COMPARISON CHART Layout : Comparison table Content : Compare 0.5L and 1L SKUs across: size, ideal use case, retail price, days of supply (approximate). This module cross-sells within the Daralbeida range and helps consumers select the right SKU. Attribute 0.5L Bottle 1L Bottle ----------------- ------------------- ----------------------- Size 500 ml 1 Litre Retail Price $26 $32 Best For Gift, trial, travel Daily kitchen use Days Supply (est) ~50 days ~100 days MODULE 4 — USE INSPIRATION / SINGLE IMAGE WITH TEXT Layout : Full-width lifestyle image with text alongside Image : Premium food styling shot — oil being used in a kitchen context Headline : "The one ingredient without which none of it exists." Body copy : How to use Daralbeida. Finishing dishes. Raw applications. Not for high-heat frying (preserve the profile). Flavour notes and pairing suggestions. Approx 150 words. MODULE 5 — PROVENANCE & AUTHENTICITY / STANDARD SINGLE IMAGE Layout : Image left, text right Image : Provenance or harvest photography (estate, workers, press) Headline : "One estate. One harvest. One oil." Body copy : Lot traceability explanation. What the lot number on the bottle means. The difference between a single-estate oil and a commodity blend. The Eurofins testing process. Approx 150 words. A+ CONTENT SUBMISSION NOTES - Submit via Seller Central > Advertising > A+ Content Manager - Select "Create A+ Content" — choose "Brand Story" type for Module 1 and "Basic" for Modules 2–5 - Apply to both ASINs simultaneously after approval of first submission - Amazon review: approximately 7 calendar days - If rejected: read rejection reason carefully; most rejections are for prohibited claims (health, "#1", "best") or image spec issues 10. BRAND STORE ARCHITECTURE ================================================================================ The Daralbeida Brand Store is a multi-page storefront within Amazon.com, accessible via the brand name link on any Daralbeida listing. It functions as the brand's Amazon homepage and is required for Sponsored Brands campaigns. MINIMUM PAGE STRUCTURE FOR LAUNCH Page Content ----------------- ------------------------------------------------------- Home Hero image (Moroccan landscape or olive grove), brand positioning statement, featured products tile (both SKUs) Our Story Brand narrative: Morocco, MAFTA, provenance, quality philosophy. Mirrors A+ Content Module 1 in tone. Our Oils Product grid: 0.5L and 1L. Product imagery, brief descriptor, add to cart. Cross-sells between SKUs. Quality Quality process: cold press, harvest to bottle timeline, Eurofins certification, lot traceability. DESIGN REQUIREMENTS - Visual identity: Deep Blue #1A4D6D, Ivory #F6F1E7, Atlas Gold #B8832A - Typography: as per Daralbeida brand guidelines - Moroccan cultural elements (zellige motifs, calligraphic accents) used selectively and appropriately - All images at minimum 3000px wide for Store banner format - Brand Store URL: amazon.com/stores/Daralbeida (claimed upon Store creation) 11. LISTING COMPLIANCE & PROHIBITED CONTENT ================================================================================ Amazon food category listings and Daralbeida brand discipline both impose content restrictions. The following are absolutely prohibited in all listing content, A+ Content, and Brand Store copy: AMAZON PROHIBITED - Health claims implying treatment, cure, or prevention of disease (e.g. "prevents heart disease," "reduces cancer risk") - Structure/function claims not compliant with FDA regulations - Competitor brand names in listing copy or backend terms - "#1," "best," "cheapest," or comparative superlatives without citation - "Amazon's Choice" or "Best Seller" badges in copy - References to customer reviews in listing copy - Shipping speed claims ("arrives in 2 days") - Warranty claims in bullets or title DARALBEIDA BRAND DISCIPLINE - No sub-regional origin claims (no "Atlas," "Marrakech-Safi," or any geographic reference more specific than "Morocco") until a specific contracted and verified estate justifies the claim - No claims that cannot be verified by the Eurofins lot record on file - No pricing other than confirmed: $26 (0.5L) and $32 (1L) - Brand name must appear as "Daralbeida" — one word, exact capitalisation 12. LISTING HEALTH MONITORING ================================================================================ Listing health must be reviewed weekly as part of steady-state operations. Key indicators to monitor: Indicator Alert Threshold Action ----------------------- ------------------------ ------------------------- Listing suppression Any suppression Investigate and resolve within 24 hours Buy Box ownership < 95% win rate Review pricing; check for third-party sellers Stranded inventory Any units stranded Resolve listing issue or create removal order Main image rejection Any rejection Resubmit compliant image within 48 hours A+ Content rejection Any rejection Read reason; resubmit within 7 days Search rank drop > 10 positions in Check for listing changes, (primary keywords) one week competitor activity, or review removal events 13. ACRONYMS ================================================================================ ASIN Amazon Standard Identification Number A+ A+ Content (Enhanced Brand Content on Amazon) CTR Click-Through Rate CVR Conversion Rate EVOO Extra Virgin Olive Oil FBA Fulfilled by Amazon FNSKU Fulfillment Network Stock Keeping Unit MAFTA US-Morocco Free Trade Agreement MKTG Marketing & Brand (department code) PPC Pay-Per-Click SEO Search Engine Optimisation SKU Stock Keeping Unit SOP Standard Operating Procedure ================================================================================ 14. GLOSSARY ================================================================================ A+ Content Amazon's Enhanced Brand Content system. Module-based rich content that replaces the standard product description. Requires Brand Registry enrollment. Documented positive conversion rate impact of 3-10% per Amazon data. ASIN Amazon Standard Identification Number. A unique 10-character alphanumeric identifier assigned by Amazon to each product listing. Each SKU (0.5L and 1L) has its own ASIN. Brand Store A dedicated multi-page Amazon storefront for the Daralbeida brand. Functions as a brand landing page within Amazon, linkable from Sponsored Brands campaigns. Required before Sponsored Brands launch. Daralbeida Brand name of the premium Moroccan EVOO venture. Always one word. USPTO trademark application filed, Class 29. EVOO Extra Virgin Olive Oil. Highest IOC grade. FFA 0.8% maximum, cold-extracted without chemical processing. FBA Fulfilled by Amazon. Amazon's fulfillment service. Inventory stored at Amazon warehouses; Amazon handles pick, pack, ship, and customer service. FNSKU Fulfillment Network Stock Keeping Unit. Amazon's internal barcode identifier applied to each unit. Required for FBA. Applied at source in Morocco. SKU Stock Keeping Unit. Daralbeida has two SKUs: DAB-OO-0.5L ($26 retail) and DAB-OO-1L ($32 retail). -------------------------------------------------------------------------------- DOCUMENT CONTROL (FOOTER) -------------------------------------------------------------------------------- Document ID : DAB-AMZ-LISTING-001 Version : 1.0 Status : DRAFT Style : BPGP Department : MKTG Last Modified : 2026-05-01 Review Cycle : Upon Amazon category policy update; upon brand guideline revision; upon pricing change; quarterly content review Retention : 3 years from date of creation Owner : PYB / Daralbeida Distribution : Internal only COMPLIANCE : All listing copy requires PYB approval before submission. Sub-regional origin claims are prohibited until a specific contracted and verified estate is on file. Pricing must be confirmed before any listing goes live: 0.5L = $26, 1L = $32 as of 2026-05-01. -------------------------------------------------------------------------------- END OF DOCUMENT --------------------------------------------------------------------------------